Marshall McLuhan, noted Canadian media critic and philosopher, coined this phrase in the 1960s to point out an inescapable truth of communication: It's not just the content that matters. The way that content is delivered can be just as important.
Toronto's only science communicator named Jon Farrow
Marshall McLuhan, noted Canadian media critic and philosopher, coined this phrase in the 1960s to point out an inescapable truth of communication: It's not just the content that matters. The way that content is delivered can be just as important.