All good strategy starts with understanding your environment. Once you know where you are, you can start taking steps towards where you want to go.
Twice in my career, I’ve been tasked with leading on all things communications for a new entity with big ambitions. As new kids on the block, we needed to make a splash and set the right tone from the get-go.
The Genomic Surveillance Unit (GSU) at the Wellcome Sanger Institute
Predict. Prevent. Protect. A global hub translating genomic research to enable global public health action.
From establishing a logo, colours, and tone of voice to launching on social and sharpening our value proposition, I built a team that let the world know why investing in genomic surveillance is important.
ScienceUpFirst at the Canadian Association of Science Centres
Together against misinformation. A campaign to equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
I started just after launch, and grew the team and systems we needed to reach millions of Canadians with accurate, accessible information in English and French.
Jon Farrow 